Meet Mabel (mah-belle)

Mabel Frías is an accomplished entrepreneur and former corporate executive with a winning track record of executing merchandising strategies at fashion, beauty and lifestyle brands like Macys, One Kings Lane, Violet Grey, Nordstrom and Savage x Fenty, lingerie by Rihanna. Mabel kickstarted her retail career as an executive trainee in the prestigious Macy’s Executive Training program in NYC.

As the Co-founder and lead business driver of LUNA MAGIC, Mabel managed a team to scale the beauty brand into national distribution at Walmart, Target and CVS retail stores in 18 months. LUNA MAGIC has been featured on ABC’s Shark Tank, Good Morning America, Allure, WWD, Popsugar, People En Espanñol, Telemundo, Cosmopolitan & more.

Mabel holds degrees from:

  • BA, New York University

  • MA, Parsons School of Design/Cooper-Hewitt, Smithsonian Institution

  • MBA Graduate fellowship from UCLA Anderson School of Business

  • Executive Education degrees from Stanford Graduate School of Business and Tuck Dartmouth School of Business

Mabel is a proud New Yorker, being raised in the community of Washington Heights in Manhattan by Dominican parents. She now lives in Los Angeles with her daughter Aalia (ah-lee-ah).

Watch Mabel close the deal on Shark Tank!

See Mabel in action as she pitched her beauty business to a powerhouse panel of investors and TV personalities including Mark Cuban, Barbara Corcoran, Lori Greiner, Kevin O'Leary (Mr. Wonderful), and former Major League Baseball player Alex Rodriguez.

Follow Mabel’s journey on IG.

 
View fullsize Today was the first time in a long time that I felt freedom & restriction at the same time. Freedom: it’s so crazy to see a kid you gave birth to have a mind of their own. Seeing Aalia surrounded by earth and the open sky is always very c
View fullsize Congratulations to team @blackgirlsunscreen and @shontay_lundy on the launch for your new Make It Pop red lipsticks with SPF 50! @shontay_lundy, my fellow Libra, thank you for inviting me to such an intimate moment, as yet again you create a new lane
View fullsize So grateful for another year of life! Sticking to my values now more than ever: being a good mom/family woman; keeping good/solid friends & company; revisiting books that remind me of meaningful frameworks (The Four Agreements is stellar); exitin
View fullsize entering a new chapter 💗
 

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